Public Speaking and Press Highlights
Meg is a full believer that everyone can be creative which is why creative coaching is one of her super powers.
Her insights have been featured on various podcasts, blogs, webinars, newsletters and more.
The Importance of Authenticity in Effective Content Marketing
THE AMPLIFIED MARKETING CONFERENCE
In this special session for our AMPLIFY event, Meg goes a little deeper beyond content creation and discusses the dos and don’ts of brand building with a special focus on how vulnerability is the raw material that we, as marketers, should use to forge authenticity and trust with our audience. She’s also a big believer in treating people like they’re people, not transactions.
Belonging vs. Connection
ROSIELAND NEWSLETTER
Builder, researcher, writer and creator of communities Rosie Sherry featured Meg's creative model in her newsletter for community builders where she writes:
"I love this take on connection vs belonging, plus the podcast version is a fun listen!" -- Rosie Sherry
How Vulnerable Marketing Builds Trust
ATTENTION DEFICIT MARKETING DISORDER NEWSLETTER
As a marketer, your “brand” is the relationship you have with each person who interacts with it. Understanding the vulnerabilities of your target audience is the purest way to connect with them and influence them to take a preferred action so you can support them with your service, brand, or product. Read more in this special guest post written for Mariya Delano's newseltter.
How Should Brands Be Thinking About Video Strategy?
VOICEMAILS WITH RACHEL
After Meg Johnson (Head Producer at OpenView) left Rachel a message on how brands should be thinking about video strategy, they got back together and recorded their entire conversation for us. From metrics of success to brand affinity strategy, Meg deep dives the importance of thinking through the bigger picture (and strategy) behind your video strategy. Or really any marketing effort.
She drops a few Mean Girls quotes, shares some of her favorite resources, and will leave you inspired to create great content.
How to Scale Authenticity
THE CASTED PODCAST
If there’s one thing we’ve learned from today’s social media landscape, it’s this - people crave authenticity.
Meg believes that the key to building a genuine connection with your audience is through being vulnerable and building trust over time.
“The first step to resonating is creating some sort of connection over a shared memory or a shared story - a vision.”
Creating a Content Carousel for Your Podcast
THE CASTED PODCAST
OpenView started their podcast a couple of years ago and have since used it as fuel for lots of other content. Meg shares real examples of how they're amplifying the voices of their experts across other channels. Hear how carousels or merry- go- rounds or whatever you'd like to call them fit into this whole situation.
