OpenView SaaS Product Benchmarks Reports
Promotional campaign, creative direction of PDF report, UX design of landing pages + software tools
Startups see how they stack up
OpenView is a venture capital firm that invests in high-growth software companies. They are known for providing insights and resources to help SaaS (Software as a Service) companies thrive. OpenView's SaaS Benchmarking Reports are comprehensive analyses and studies that provide benchmark data and insights into key performance metrics for SaaS companies.
These reports typically cover various aspects of SaaS businesses, including financial metrics, growth rates, customer acquisition costs, churn rates, and other relevant key performance indicators (KPIs). The goal is to help SaaS companies understand how they compare to industry benchmarks and identify areas for improvement.
Reports I've directed creative for:
2020 Product Benchmarks (archived)
2020 SaaS Benchmarks (archived)
2021 Product Benchmarks (archived)
2021 Financial and Operating Benchmarks
2022 SaaS Benchmarks Calculator
