RUN D.M.C Box Set

Run-D.M.C.’s innovative approach to music, beats and hard hitting lyrics catapulting them into the limelight and inspiring artists everywhere.When Meg listens to their music she can't help but bop her head to Jam Master Jay's illin' beats.

 

Meg used scanned typography to warp the words to evoke the motion she felt. She did this by printing out the words and while listening to the music she moved the text along a scanner to the beats. She took this distorted typography and collaged with their photographs to get the desired effect.

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The containing box design is influenced by an Adidas shoe, relating back to their first hit “My Adidas”. The catalogue guides the viewer through the three stages of fame the artists had, their rise with “Raising Hell” and “King of Rock”, their fall due to their drug addicted and rockstar lifestyle, and their come back to clarity with “Down with the King”.